It was astounding for me to read how “donations aren’t going where contributors think they’re going” in Jessica’s blog. Especially for situations where donations are crucial to help others. I agree that it is unethical that Invisible Children which is an organization to bring awareness about Kony 2012, profited immensely by only spending thirty seven percent of the donations on African-related programs. Moreover, a substantial amount of money received went to marketing and bringing awareness, which was unnecessary considering thousands of articles a day were being posted, and social media played a big part in promotion. Even Kate Costello who is executive director of Governance Matter said “people should question why such a company appeared to spend more on marketing than on programs to help people”. However, many organizations such as the Canadian Cancer Society are also gaining more money, but using less of it towards the main cause, as in 2011, under 22% went towards research and the rest went towards fundraising and administration. However, what people don’t realize is that people will become less reluctant to contribute, and as a result of it will harm organizations who in fact use the donations for their specified purpose. Ultimately, this spiral downfall will affect those victims who are in need of the support.