In a recent Canadian study, McDonald’s and Tim Hortons emerge as Canada’s favourite restaurants. This is shocking to see McDonald’s taking the top spot in fourteen categories which include best fries, best tasting food overall, best chicken burgers and sandwiches, because people are becoming more health conscious. Although it wasn’t as surprising to see Tim Hortons holding the top spot in best coffee, breakfast, and dessert. Tim Hortons and McDonald’s have been around for over 50 years showing that people favour security and quality of the company. Even though recently Starbucks has become popular, creating a strong brand identity it shows that is hard to knock off the top competitor of the ladder in the positioning of a company, as Tim Hortons and McDonald’s beat out Starbucks in the best coffee category. It remains questionable whether Tim Hortons will continue to be rated one of the top Canadian restaurants once it is acquired by Burger King. The authentic Canadian experience may diminish. Although it may lose Canadian consumers, it also has an opportunity to gain even more consumers and potentially become international in which the cost of losing Canadian consumers will be lower than the gain of consumers worldwide.