The Arc and social enterprise take a huge roll in the UBC community in gathering business skills and concepts and teaching them to people in underprivileged countries.   They focus on internal growth and long term development, which creates an environment filled with learning and opportunities for those less fortunate.

The UN provides funding and political support to stabilize undeveloped countries. Removing the Arc and social enterprise would simultaneously remove the connection of people helping people, which is what the Arc and social enterprise bring. Providing communities with a sense of belonging and knowledge facilitates economic growth and prosperity. Providing countries in need through the UN will eliminate solving the smaller problems in communities and reduce teaching to people in need of education. Although the UN provides funding and political stability, it doesn’t provide personal connections where people evolve, learn and create. Having these programs not only give knowledge and personal skills to the underprivileged people, they also provide learning and recognition to the volunteers.

.

naked coconuts is a brand that consumers can trust for their honesty and quality. Paul Gill, the founder of the company had a goal of offering pure products with real benefits and truly caring about their consumers, and this is exactly what he did.



“naked coconuts” is a great example of following  PEST; Changing Environmental, Social and Technological factors. Through their discovery of creating a soy free soy sauce, this has impacted the environment, they use healthy foods such as coconuts and simultaneously create a delicious product. I believe that this is where the business world in going, innovating and creating new products that fit consumer’s needs and benefitting their health. Their products provide consumers with the assurance that they are consuming healthy foods that taste delicious. These types of products will continue to increase economic change. As people become more educated about health and are provided with healthy, good tasting products, this will affect the economy’s demand for products which will also shift supply. Consumers will start to demand products that not only satisfy their cravings and needs but they will have to be healthy for them. This is the approach that “naked coconuts” has taken. The company sells their products in different whole foods stores across Canada, while keeping an online market. Online shopping is becoming more popular and this technological change will benefit society through convenience and easy accessibility.  naked coconuts have taken the proper social, economic and environmental approach with their business and this will allow them to continue to grow, both as a company and as a well recognized brand.

Rich Roll is an accomplished vegan ultra-endurance athlete. A former entertainment attorney, Rich transformed his life and focused on eating a fully plant-based diet and conquering one of the most intense races known to humanity, the Ultra Iron Man.   Rich’s career path is a huge eye opener to people, especially students in business. Often in business, students are focused on the money side rather then impacting society in a positive way and becoming your best self. Rich has created shared value throughout his plant-based career. Educating people and setting an example of proper living and becoming the best version of him, while concededly creating a business. Rich offers a podcast for people to listen in on his adventures and interview with other people in the healthy living business industry. Creating a business space where people can create and evolve the environment through innovation and sustainability is what the economy needs. Businesses that offer benefits to both the environment and humanity is starting to become a must as people become more educated about how to sustain themselves and the world.

I discovered Rich’s story when arriving to UBC, unfortunately his story isn’t as recognized as it should be. This could be due to marketing issues. Marketing in business is a critical aspect to a successful company. Establishing a well-known social media connection with consumers is becoming more important as technology continues to expand. Creating a connection of comfort and belonging between a business and a consumer is what maintains and excels growth of a company.  That is the difference of a company nearly existing and truly living.

Let’s Talk Marketing