Rich Roll is an accomplished vegan ultra-endurance athlete. A former entertainment attorney, Rich transformed his life and focused on eating a fully plant-based diet and conquering one of the most intense races known to humanity, the Ultra Iron Man. Rich’s career path is a huge eye opener to people, especially students in business. Often in business, students are focused on the money side rather then impacting society in a positive way and becoming your best self. Rich has created shared value throughout his plant-based career. Educating people and setting an example of proper living and becoming the best version of him, while concededly creating a business. Rich offers a podcast for people to listen in on his adventures and interview with other people in the healthy living business industry. Creating a business space where people can create and evolve the environment through innovation and sustainability is what the economy needs. Businesses that offer benefits to both the environment and humanity is starting to become a must as people become more educated about how to sustain themselves and the world.
I discovered Rich’s story when arriving to UBC, unfortunately his story isn’t as recognized as it should be. This could be due to marketing issues. Marketing in business is a critical aspect to a successful company. Establishing a well-known social media connection with consumers is becoming more important as technology continues to expand. Creating a connection of comfort and belonging between a business and a consumer is what maintains and excels growth of a company. That is the difference of a company nearly existing and truly living.