Response to Hui Lai’s “Successful Advertising Can Be More Than Advertising”.

After reading Hui Lai (Stella)’s article, I looked up this Deaf Violinist advertisement and I have to admit, it is one of the most touching advertisements I’ve ever seen. I agree with Stella regarding the matter that advertisements that have a connection with society are a lot more memorable and effective. The number one goal in marketing is to attract customers either from a specific customer segment or a wider range of audience, thus it comes down to how well can they strategize their advertisings.

To add on to the idea: Save The Children released a video “Most Shocking Second a Day Video” to spread awareness and save the innocent children who became victims in Syria. As a non-profit organization, their main goal is to have as many people to donate and help, thus the spread of information needs to be clear, concise and memorable to their viewers. The video clip for example, allowed their audience to indirectly experienced the events and by being able to relate, may feel the sense of obligation and responsibility to help.