Benefits are key when coming up with a new idea. Company’s want to provide consumers with product and services that make their lives easier and obtain the most value that they can possibly get. With the launch of Netflix in Canada, convenience is brought to a whole new level. Netflix is an online movie/ television provider that let’s you watch your favourite television shows and movies anytime you want. With a simple sign-up process and a click of a button you can watch the newest releases and old classics.
With itunes and now Netflix, it seems like we don’t need to buy videos or even get out of the house. So what happens now to video rental stores, like Rogers or Blockbuster…remember those? I recently went to the local Rogers video and discovered that the price of renting movies have dropped and now they are selling previously viewed movies for an average price of $16. Another thing that I noticed was the downsize of the shop. From once being a booming shop, now seems like a deserted place on the brink of shutting down.
Why aren’t these video rental stores popular? They provide everything that can satisfy movie lovers: cheap rentals, and the latest movies, with reasonable return times. Well the answer is convenience. New company’s such as Netflix, have taken convenience to another level. Customer’s don’t have to worry about returning movies and paying late fees or even getting out of the house, everything is online. This new wave of technology attracts consumer’s who are tech savvy or those that want to be tech savvy.