Halloween is tomorrow and I still don’t have a costume. I spent all day looking for the perfect outfit for tomorrow and I still haven’t found anything. Going from store to store trying to think of any possible ideas, I really started to notice how much Halloween is marketed. Stores would be decorated with bats, ghosts and spiderwebs.
It’s funny how holidays can predict the amount of sales that a store can generate. Companies can alter their marketing mix to help them provide higher profits. With major holidays, such as Christmas, you tend to see stores provide special benefits (ie. discounts for loyal customers).