Culture Jam

by Ksenia Stepkina

WILL YOU? by Tiffany & Co.


This Tiffany & Co. engagement ring advertisement is not only problematic in itself, but also representative of a larger process that is extremely troublesome. Here I will analyze the problems that I intend to address with my Culture Jam. The ad shows a man and a woman holding hands. The woman is wearing Tiffany’s engagement […]

WILL YOU? by Ksenia

Jamming Philosophy

The alteration is aiming to subvert the absurdity of the Tiffany’s engagement ring ad’s message and the wider practice of proposing with an engagement ring that it represents. The ad aims to demonstrate that the true, enduring love does not require an expensive ring as a form of guarantee – the woman in this add […]

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