Apple – Conclusion

And… here’s another YouTube video!

This is a commercial that you’ve probably seen on TV, for Apple’s latest product, the iPad.

In my last post, I mentioned how Apple has (smartly) decided to position itself towards the less technologically savvy segment, and I think this commercial is a perfect example of how exactly Apple does so.

This commercial is extremely simple.  There are no numbers, there are no sentences; heck, there are no voices.  The 30-second clip is simply a slideshow of iPad functions that look really cool, and single-word descriptions of these functions.  And it works brilliantly.

By using simple words, it gives the viewer the  impression that the iPad is very easy to use.  Many “technologically challenged” people will avoid products described using hi-tech mumbo-jumbo because they don’t understand technological jargon; they simply want a product that does what they want it to do.  By keeping everything simple, the commercial does an excellent job of positioning the iPad to those that are less technologically savvy.

The creators of this commercial also did a very good job of selecting which functions to display.  They differ greatly from each other, and the plan of this is to not only show the versatility of the iPad, but also to position the iPad to as many potential consumers as possible.

With that, I am officially finished with my (biased) discussion of Apple.  Reading this, you may think I am an avid Apple consumer – why else would i spend three blog posts talking about it?  However, I actually don’t own a single Apple product.  I find their products overrated, overhyped, and most importantly, overpriced.  Sure, their marketing department does a great job of making it look cool, but of the many functions showcased in the above commercial, how many of them cannot be performed using a computer?  (Hint: None of them!)