Today I attended a Careers in Marketing workshop with panels of industry professionals in the fields of marketing research, product management, and advertising and promotions. The event was held by the Business Career Centre from the Sauder School of Business. They provided valuable insight in the paths that can lead from a career in marketing and they certainly opened my eyes today as to what is possible in the field of marketing. I was inspired by the fact that most of these industry leaders started out in different backgrounds such as political science, English literature, and psychology. From such a wide range of backgrounds, these professionals managed to find their passion and wiggled into the field of marketing. Whether it is moving from countries and continents to pursue new opportunities or getting a CA designation before moving into advertising, I was fascinated by how our careers can change so radically without anticipation.
Below is a picture I took from the workshop. Here, one of the panelist is discussing how marketing is utilized in his everyday planning in program management and how the 4P’s can relate to his company and position.
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