Conan’s return to late night television will air this coming week on TBS. Due to the advancement of internet and online marketing, we have been seeing a surge in viral videos and online campaigns through social media such as youtube, twitter, and facebook. Team Coco ads and clips have been showing up all over these channels and they have been surprisingly successful. I am constantly amazed by the creativity from people in the marketing industry to come up with ideas to get the word across to the audience, whether it is through the use of technology such as these viral videos or just a plain old blimp that floats above the sky at a baseball game. Below are some of Conan’s viral marketing campaigns floating around over the summer leading up to his show this Monday. Team Coco had a variety of viral campaigns ranging from weekly vlogs (Coco TV), Q&A sessions (behind the scenes), comic advertisements (coco blimp), office webcams (live coco cam), and movie trailers/promos.
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