After reading Scott’s post earlier in the term, I started following Old Spice’s viral campaign on youtube, and I must say, this is one effective viral campaign!!! I’ve been talking to several friends about what they thought of Old Spice’s influence on social media and social networks and everyone has been giving me positive feedback about the commercial. I feel that this ad is starting to grow onto people, and viewers of this ad unconsciously associate anything “manly” with the Old Spice brand. Not only did Old Spice expand their viral campaign into facebook, twitter, and youtube by responding to viewer’s questions and posts, I found out recently that, they even started an Old Spice Voicemail campaign!
Essentially, this website generates your own free customized Old Spice voice mail with none other than Old Spice guy’s masculin voice. The creators made both a male and female version of this voice mail so it is exposed to a broader audience. Not only is this campaign hilarious and fun to play with, I feel that this is an extremely effective way of tapping into the general public by mass-advertising and creating a new culture for the brand. The idea here is that even people who do not know of this viral campaign will now ask questions about it and start to follow it as a result of hearing their friend’s voice mail, thus expanding the network further… Absolutely brilliant!!! And this is why I love marketing 🙂
This blog is now diamonds.
On a similar note, I read and commented on my classmate, Matt Venner’s, and TA, Scott’s, blog on the same topic of Old Spice. Check it out here and here respectively!
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