I have always been fascinated by Nike’s take on advertisements all my life. The most memorable one being the Nike freestyle series of ads that were introduced in the early 2000s. I have always been a basketball fanatic and enjoys playing basketball all my life. What intrigues me the most is the fact that in many of Nike’s commercials, you don’t actually see what exactly they’re selling until the very end when they show you the infamous Swoosh at the end.
Furthermore, their approach to many ads include a new-take on the sport that is unique and special which brings out interest and attention from the consumer’s perspective. Not only that, their rythmic beats and simplistic approach to their ads is always addicting and entertaining to watch for sports fans.
From their unique take on the sport, in this case, freestyle basketball/streetball, people get hyped up about it when they watch the commercials and associate a positive attitude with the advertisement, which in turn creates a positive image for Nike. Not only that, the moves that are associated in these freestyle commercials allow the consumer to re-watch over and over again in order to learn the moves and try to perfect it in their own games. Doing this allows them to become more intimately associated with the brand and product. In a way, Nike is using this strategy similar to a “subliminal message”. I say this because, to this day, I am still very attached to these commercials and still associate myself with Nike and its brand as a loyal customer.
A job well done Nike!!!
Categories: