“11.11” is an important day for all the e-commerce companies because it is a discount promotion period for sellers and consumers. Alibaba will fully engage in “11.11” marketing warfare. After IPO, Alibaba starts becoming an international e-commerce giant. Now the “11.11” is the best time for Alibaba to prove itself and the predicted anticipated revenue will be 50 billion on that day. In the blog “Alibaba Buffs a Key Business Metric”, Author mentioned the concept of GMV( Gross Merchandise Volume) and I think GMV is an easy way to see the situation of transaction of a e-commerce company.
In my own view, the discount promotion period like Single’s Day is one of the most attractive ways for consumers to contact the e-commerce. The period like One’s Day also create new customer acquisition opportunities for Alibaba and its rivals. Compared with the other rivals, Alibaba has more advantages. First, Alibaba has become an international company and its brand name will create more attraction and credibility. International also means larger market. Second, Alibaba has larger platform and more options for customers. Alibaba has increased sales on its website and guarantee the express to compete with rivals like Jingdong on November 11th. Alibaba is trying to make the One’s day a worldwide event to maintain its advantage. I look forward to seeing the behavior of Alibaba on One’s Day.