Kevin Wang's Blog

After months of gruel waiting, Iphone 4 finally makes a homecoming to the country of it’s  production. Along with the highly anticipated 4^th generation of the all-round powerhouse, Apple will also be opening two new retail stores in Beijing and Shanghai, totalling the number of retail stores in China to four.  According to research, Chinese consumers are more than twice likely to purchase future Apple products.

Apple’s worldly renown reputation have enhanced their establishment in the China Mainland market. As the shopping habits of China’s newly emerging upper class draws it’s base on the “if you have it then so must I” attitude towards luxuries contributes to the Apple revenue in tripling from 2008 to 2009.

Reputation, quality and trust of consumers make up the basis of brand power. Apple’s sleek designs and user-friendly operating systems have established a dominating empire in both the music player and high-end computer markets. Despite battery issues with early Ipod products, improvements in the Itouch and Iphone have won the big thumbs of consumers world wide. It is Apple’s brand power which allows the corporate giant to charge premium for it’s products and still remain top in the industry.

Source: Mercury News http://www.mercurynews.com/breaking-news/ci_16124202?nclick_check=1