Kevin Wang's Blog

With the passion of adding meaning and fun to designing came “Org,” a Korean company with endless persistence and dedication toward applying environmental friendly and corporate social responsible business practices. Established by 35 year old Korean entrepreneur Louis Kim, Org has established a well known reputation for its unique designs on a wide range of consumer products from memory sticks to hand bags. Interestingly enough, all products are made with environmental friendly components and Org workers are treated with a strong sense of fair working conditions and recognition. Already, the young company has signed multiple contracts with several TNCs’ in both green marketing and brand initiatives.

As the earth’s population is expected to soar over 9 billion by 2050, sustainable development is becoming a global wide initiative. Reducing pollution and seeking alternatives to have become the priority for many. Brands such as “Nivea” and “The Body Shop” have all succeeded in terms of revenue and brand positioning amongst consumers with the eco-friendly image. Aligning brand image with sustainable development eliminates the guilt consumers may experience when consuming products which may cause harm to the environment. Nevertheless, consumer preferences align with companies dedicated in preserving mother earth for the generations to come.

Sources: The Korean Herald

http://www.koreaherald.com/lifestyle/Detail.jsp?newsMLId=20101018000829