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UN Chief Urges China to Continue Reducing Pollution

Shortly after the closing ceremonies of the Shanghai 2010 Expo, United Nations Secretary-General Ban Ki-moon urged China to continue moving down the path of sustainable development and emphasis more on environmental sustainability. Holding the title as the world’s most populous country with the fastest growing economy, China has become the world’s largest manufacturer and exporter but unfortunately the greatest emitter of greenhouse gases. “Your environmental footprint is growing daily,” according to Ban. Many of these development problems were raised during discussions as Chinese leaders recently met to draw the 12th Five-Year Plan for economic and social development from 2010 to 2015.

With the reduction in costs of transportation and rapid advances of information technology, globalization has allowed different firms from far corners of the earth to collaborate and ignore time zone differences. As scare and non-renewable resources continue to diminish, sustainable development has never been so important. The idea of preserving mother earth for future generations has recognized to be top priority of the world’s agenda. The rapid pace of globalization has also create problems such as desertification, global climate change, ozone depletion, and so much more. It is everyone’s responsibility to go one step further and make the world a better place.

 Sources: Han Yueling, Xinhua

URL: http://english.cri.cn/6909/2010/11/01/167s602132.

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G-Star Raw Sensation Baby!

Luxury apparel brand G-Star has announced its strategy over the next five years to triple the number of monobrand flagship stores worldwide. More aggressive measures will be employed with China Mainland with an expected growth rate of more than 400%.

The typical G-Star monobrand store highlight both clothing and accessories collections as well as providing consumers with an environment that conveys the philosophy, design aesthetic, and raw authenticity of G-Star. With G-Star’s prospective expansion plans and unique retail design model a more distinctive and prevalent brand image will be conveyed to consumers worldwide.

As the 21st century is marked with bombardment of advertisements, a distinctive brand image is more crucial than ever in order to linger in the minds of consumers. G-Star has done quite an exceptional job in establishing it’s brand image under tough competition from Levi’s and Evisu. Through top-notch quality and fashionable, non-offence design, G-Star has successfully addressed the needs of consumers with varying ages and background. Despite not being the first in the medium-high end apparel nor denim industry, G-Star is swift and fast in introducing new products around the clock to fascinate consumers. Nonetheless, the brand power of G-star continues to shine in its glory in the years to come.

Sources: Fibre to Fashion

URL:http://www.fibre2fashion.com/news/fashion-company-news/newsdetails.aspx?news_id=82825

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