Kevin Wang's Blog

Today I read an interesting post from Andy Mao’s blog. Aside from a pat on the shoulder for bringing up the good times in Comm290, I agree with Andy in being simple and thinking “outside the box ” for marketing success.

For starters, modern world marketing has “no boundaries” as success can be achieved when one applies the right strategy in the correct way. Many believed Apple had gone nuts when it chose to enter the smart phone industry, facing intense competition from specialists and adored brands such as Nokia, Sony Ericsson, HTC, and Samsung.  However, Apple had a keen eyesight and captured the weak spot of its enemies. While other products may be top-notch in terms of technology, almost all of the big brands were suffering from “marketing myopia.” By stressing purely on technology, the big brands forgot the mission of it’s products which is to make people’s lives simple and convenient. Complex operations and constant malfunctions of smart phones had users fed up yet no one bothered to clean up their mess and instead made matters worse. Apple on the other hand, came in and saved the day. With a simple home button and everything else operated at the desire of the fingertip, the iPhone (and iPad) offer consumers nothing but simplicity and the feeling that everything is within control.

From reading Andy’s blog, I feel he is a man of simplicity. The world is complicated enough as it is and we need a device that will save us when we’re no where near a computer. Apple identified the need and followed through, great success! Last but not least, Andy posted a very nice picture!

Original Post by Andy Mao: https://blogs.ubc.ca/wailungmao/2012/01/16/this-is-marketing/