Kevin Wang's Blog

Luxury apparel brand G-Star has announced its strategy over the next five years to triple the number of monobrand flagship stores worldwide. More aggressive measures will be employed with China Mainland with an expected growth rate of more than 400%.

The typical G-Star monobrand store highlight both clothing and accessories collections as well as providing consumers with an environment that conveys the philosophy, design aesthetic, and raw authenticity of G-Star. With G-Star’s prospective expansion plans and unique retail design model a more distinctive and prevalent brand image will be conveyed to consumers worldwide.

As the 21st century is marked with bombardment of advertisements, a distinctive brand image is more crucial than ever in order to linger in the minds of consumers. G-Star has done quite an exceptional job in establishing it’s brand image under tough competition from Levi’s and Evisu. Through top-notch quality and fashionable, non-offence design, G-Star has successfully addressed the needs of consumers with varying ages and background. Despite not being the first in the medium-high end apparel nor denim industry, G-Star is swift and fast in introducing new products around the clock to fascinate consumers. Nonetheless, the brand power of G-star continues to shine in its glory in the years to come.

Sources: Fibre to Fashion

URL:http://www.fibre2fashion.com/news/fashion-company-news/newsdetails.aspx?news_id=82825