Procrastinating on a warm, sunny day by surfing on 9GAG, I came across a blog that reports the latest trends in fashion marketing campaigns. With the idea of marketing campaigns in mind, I have to admit that sometimes it gets very annoying to be bombarded by companies/designers trying to make me pay for their overpriced products. This blog post […]
Consumers today live in a world where a typical person would embrace hundreds of advertisements on a daily basis. Whether we like it or not, marketers always seem to surprise us in places and ways like never before. After reading Michelle Holmes’s blog, I completely agree with her that consumers’ attention are becoming increasingly hard to attain. […]
Today I read an interesting post from Andy Mao’s blog. Aside from a pat on the shoulder for bringing up the good times in Comm290, I agree with Andy in being simple and thinking “outside the box ” for marketing success. For starters, modern world marketing has “no boundaries” as success can be achieved when […]
After years of speculation, American casual fashion giant Abercrombie & Fitch launches its campaign in Asia by opening its first retail store in Japan. The 11-story shop in Tokyo’s upscale Ginza neighbourhood is just steps away from Uniqlo’s flagship store and Swedish fast fashion brand H&M. So far, things aren’t looking too bright ahead. For instance, the staff […]
As my first year at the Sauder School of Business comes to an end, I have learned a very important fact about myself in Comm 299. I have discovered that I still have a very long way to go before I can be qualified as a successful business student. Upon being accepted by the Sauder […]
The greatest lesson I learned from my grandfather is the importance of teamwork. Having worked as the master accountant for the government owned Steel & Alloy Company in Chao Yang city, my grandfather had led multiple teams and various individuals to overcome problems and troublesome situations. Ever since I was young, he always told me […]
Shortly after the closing ceremonies of the Shanghai 2010 Expo, United Nations Secretary-General Ban Ki-moon urged China to continue moving down the path of sustainable development and emphasis more on environmental sustainability. Holding the title as the world’s most populous country with the fastest growing economy, China has become the world’s largest manufacturer and exporter […]
Luxury apparel brand G-Star has announced its strategy over the next five years to triple the number of monobrand flagship stores worldwide. More aggressive measures will be employed with China Mainland with an expected growth rate of more than 400%. The typical G-Star monobrand store highlight both clothing and accessories collections as well as providing […]
I believe in order for a company to be considered entrepreneurial, it must exhibit innovative and high risk taking behaviour. Upon success, entrepreneurial companies generate millions of dollars in terms of entrepreneurial venture. Palo Alto Networks, being the leader in next-generation firewalls, enables unprecedented visibility and granular policy control of applications and content by users […]
After a day’s hard work, many finds surfing on Facebook to be relaxing and safe. Yet, according to an investigation by the Wall Street Journal, “tens of millions” of apps on Facebook transfers varying information of it’s users to their personal databases even when user accounts were set to private. All of the 10 most […]