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The Importance of Business Strategy Planning: Blackberry

The Importance of Business Strategy Planning: Blackberry by KushalKundanmal

With the release of the new Blackberry Passport, it is an exciting time for the Canadian smartphone maker. However, Blackberry has put a lot of resources into the production of the Passport and depends upon it’s latest line of products to rescue the troubled company.

However recently, the company’s CEO John Chen has announced that it has finished it’s strategic restructuring that the company went through in the past few years.

Blackberry’s stock has risen and it is trading for $11.81 this past Friday. This might be due to the CEO’s improvement of manufacturing and supply chain efficiency.

However, only time will tell if Blackberry can bounce back into the smartphone market.

Story: http://www.cbc.ca/news/business/blackberry-launches-passport-phone-blend-app-1.2775674

Story written by KushalKundanmal

 

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