Southbrook Farms has produced award-winning wine in the years of its existence. Despite being projected to produce 15, 000 crates, a whopping 9, 000 more crates than its production 5 years ago, owner, Bill Redelmeier and his wife, Marilyn, have had to turn down orders from its clients. The reason being they lack access to local certified organic manure to fertilize their crops.
To see owners turn down the opportunity to expand their business to maintain an earth-friendly environment is not uncommon these days, as we, humans, strive for a greener world. We sometimes need to question ourselves, “Do I do what’s in the best interest of our company or do I need to consider the potential dangers it will cause the people and the environment around us before taking any action?”
In present day, businesses need to be conscious about all of their actions, especially considering its effects on its stakeholders. This article may not portray how this decision, by the owners, directly affects its stakeholders, but it shows that sacrifices need to be made to maintain the ethics of a business. By maintaining their reputation as a certified biodynamic winery, Southbrook Farms should continue to grow, as soon as it can find more organic material to support its production.