In March, ESPN, a large sportscaster company, bought the rights to broadcast the Triple Crown Tour, a series of tournaments for elite teams separate from the standard league. At this moment, USA Ultimate (USAU) is seeking a “big-name sponsor” (The Economist).
The sport of ultimate has been taking strides to grow over the past year. There are even mobile apps that allow coaches to view and assess player performance called Ultiapp. This app also powers the online fantasy league for the Major League Ultimate (MLU).
“Tushar Singh, one of Ultiapp’s founders, thinks that a whole new economy can form around ultimate.” (The Economist). One may come to believe that such speculation is purely based on the fact he is one of the founders of an app for this sport, specifically, but it appears that his argument is quite valid. Many years ago, nobody believed that basketball would generate as much income as it does today, where big-name players like Lebron James and Kobe Bryant, in the NBA, generate over $20 million per year, and teams gather in huge revenues at the end of a season. This brings up the question of whether ultimate will become the next big sport, or if this is just false hope. Only time will tell.
What do you think?