Ever since Amazons release of their ebook reader the Kindle they’ve dominated the ebook market. Last year Barnes and Noble released their own ebook reader the Nook and began selling ebooks online. While Barnes and Noble was successful at acquiring 20% of the ebook market, Amazon continued to dominate the ebook readers market with the release of their superior e-Reader the Kindle 2. Two weeks ago Barnes and Noble released their new e-reader the Nook Color. Barnes and noble realized that they were losing in a straight ebook reader competition so they have decided to differentiate there product and position themselves apart in the market. The new Nook Color comes with new features like a touch screen and colour imaging making their product far more appealing to the online newspaper and magazine markets. If the new Nook Color is successful this will give Barnes and Noble a huge advantage for the year to come as Amazon’s upcoming release of the Kindle 3 is still not expected to have a colour screen. And as a plus if Barnes and Nobels more versatile reader sells well it will also increase their share in the online ebook market.
For more information on the Nook Color check out http://www.barnesandnoble.com/nookcolor/index.asp
and if your interested in a more standard eReader check out the Kindle 2