In Mcdonald’s ad, we will always see a clown with orange hair, the signature mascot of Mcdonald’s, play with kids making them happy. The advertising constantly portrays Mcdonald’s as a happy and circus-like place. Mcdonald’s tries to convey a message that, if you come to Mcdonald’s, you will be as happy and exiting as those kids. Because of these ubiquitous advertising, it does help the company trap younger kids into thinking why won’t they go there if they can have so much fun there. The real purpose of the company is trying to trick kids into thinking of Mcdonald’s and the fun time every time they see a clown with orange hair.  McDonald’s knows exactly what kind of pressure this puts on parents. It’s hard for parents not to give in the way of keeping children happy. It is just not ethical because McDonald’s is taking advantage of the younger kids to help it generate more profits. It exploits the fact that the younger children are the group that is less likely to resist the temptation to have fun with cartoon characters while eating.  It utilizes the trick trying to bring in more customers, the children along with their parents who are the ones to pay.