Many businesses have relied heavily on online social media such as Twitter,Facebook or blogs as their marketing strategy. However, I think the best strategy is to incorporate a mix of traditional marketing approaches and online marking. There are reasons why they should consider other social media marketing. First of all, I don’t think that everyone use social media. I even doubt if everyone would go onto Twitter or Facebook every day. People don’t typically schedule when they’re going to be on Twitter/Facebook or when they’ll check their Facebook page. However, people listen to the radio during drive time, and lots of people read newspaper or magazines and watch TV at the specific times each day. When people need to get their messages in front of their potential buyers at least more than five times before consumers can act on the marketing, traditional marketing helps make sure that happens. Furthermore, there are still plenty of people who do not have internet access or just use it as a simple tool to check emails. Thus, the business is likely to alienate a lot of potential customers if they assume everyone will be online and on the same networks as the business is.