Information Technology in Business

  

The increasing use of information technology in today’s modern, globalized world is changing the way we perceive business and communicate with one another. Typically, Information Technology relates to the hardware and software that businesses use to manage and operate a range of business processes. (businesscasestudies.co.uk)

IT has dramatically changed traditional businesses, enabling them to provide faster, more efficient and better services than ever before. Consumers demand efficient services and rapid communication. In order to meet the demands of the consumers and survive in this highly competitive world, businesses must make use of IT. Technological innovation will not only get businesses ahead of competitors but also help to bring about cost-effectiveness by computerizing businesses processes, leading to more profits for businesses. Businesses are able to communicate more effectively with their customers through not only their websites but also use of social media. These can act as promotional and informational tools and they enable businesses to receive instant feedback about their products from customers. Managers are also benefited in that they are able to track significant trends in business and make better planning decisions with the help of IT tools.

Without IT, business today would not exist. According to Michael Dell, CEO and founder of Dell Computers ‘technology is no longer the tool that enables business, but rather it’s actually embedded inside the business function itself.’

Sources:

http://www.ehow.com/list_6364393_business-benefits-information-technology.html

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