geography 442 – a student-directed seminar

Importance of Informative Regulations: Automotive Advertising

http://blogs.ubc.ca/landscapesofenergy/importance-of-informative-regulations-automotive-advertising/

Abstract:

I have always been aware of the environmentally damaging effects of the car I drive on a daily basis. However, I have also always had misconceptions about improved automotive based fuel/energy technology. I think this is partly based on the fact that car companies within North America do not follow any advertising regulatory framework. I have explored the ways in which this lack of regulations has impaired consumers decision making. I briefly analyze hybrid/plug-ins, hydrogen fuel cells, diesel and ethanol.

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