Micheal phan is a famous Asian makeup youtube blogger and now also an official spokesperson and video makeup artist for Lancome. On Youtube when you reach a number of views and subscribers you will received high attention from some companies. Michelle Phan has obviously be the one since she became so popular for years with her makeup tutorial videos on youtube, the company of Lancome noticed her videos and reached out to her to advertise their makeup and facial products, for doing this she gets 1000 dollars and 5% of the gross revenue. This seems a win-win situation that Lancome has save a large amount of money by paying normal people less than paying some female celebrities, and on the other hand, micheal Phan earns more on her youtube career and enhance pubilicity awareness as an youtube blogger.

Micheal Phan is not the only lucky blogger nowadays. We all know there are countless blogs in the world today, drawing attention and have millions of followers. Blogs and video channels create massive marketing targets. However, as far as I concerned, not every bloggers could keep the truth of their product to their subscriber. When they post a blog, some of them may even haven’t been using their product, in stead, they embellish facts and confuse the truth.

In my opinion, , advertisement bloggers should always be honest with blog readers and provide reliable information about the products to their followers, otherwise influence by these online advertisers could be negative.