As we have learn in class, marketing mix consist of 4 p’s: price, product, place and promotion, which a company could control in developing marketing plan. This 4ps could apply in every business as well as individuals when entering society. For example, everyone in the marketing class need to build a brand image for themselves to their future customers and employers. It reveals your impression to client, how you can help your boss and how you will stand out in the competition. Here I will demonstrate each p’s more specifically:

Product: Think of ourselves as products, and your employer as your client. Think your education background, work experience and your personality as the nature of the product. Clients always look for the most suitable and attractive products. So, how you are going to develop into a better quality person?

Place: How you are going to access and get in touch with your future employers? The answer must be-seize every possibilities. You can either search job posting online, visiting your college’s career centre, networking with alumni or going to professional seminars.

Promotion: Promotion includes everything you need to prepare before a job interview. Going to resume help session at school, preparing possible interview questions, as well as carefully prepare your apparel to the interview will definitely increases your brand awareness.

Price: If you are hired to a job, you should get a price. The Price should not only includes salary, but also insurance, benefits as well as vacations. You should convince your employer that you deserve a high price to get the price you want.