We Are the Cast
https://www.youtube.com/watch?v=wVZA1V4Ttc0&feature=plcp
Recently I had the privilege of listening to Wade Larson speak about his company, UrtheCast. During his speech, I was blown away by both the concept and the work he had done to achieve his vision.
When I realized the play on words in the name of the company (UrtheCast = EarthCast/You Are the Cast), it made me think about my own life in terms probably a little too existential for 9:30 on a Thursday morning. I paid close attention to the innovative ways UrtheCast would integrate social media, monetize their data by selling it to governments, and include product placement on their site. This made me think of my own life, in that I struggle to balance a social life, my education, and finding ways to make money.
Just as we have been taught that business models and strategies can be applied to many different kinds of business, from multi-national corporations to social entrepreneurship in many ways they are relevant to out own lives. They say that art mimics life, and I suppose, in many ways, so does business. In the newly digitized and connected world where everyone is a click away, a site has to be as organic and multifaceted as our lives. UrtheCast is a great example of a company poised to do just that.
Links for reference:
http://www.techshout.com/internet/2012/26/urthecast-plans-to-broadcast-the-earth-in-hd/
http://www.itproportal.com/2012/06/08/urthecast-when-youtube-meets-google-earth-glorious-hd/