Category Archives for Uncategorized
Do What You Love
This is arguably the most famous quote from the classic movie, Ferris Bueller’s Day Off, and it’s particularly important in a university setting. When our motivation to attend Sauder comes up, my peers generally admit they are motivated mostly by the job … Continue reading
Once Upon a Market
Whenever I think about some of the great commercials I’ve seen, this one from Tim Hortons always springs to mind: In today’s day and age, information is consistently broken down into bite sized portions. Marketing is reduced to taglines and … Continue reading
The Pursuit of Happiness
After reading my friend Kat Wong’s blog on the TEDtalk “The Happy Secret to Better Work“, (check out her summary and thoughts here) I was inspired to check out the video. I was impressed with the speaker, Sean Achor, who … Continue reading
The Google Culture: “Don’t be evil.”
When reading about Google’s corporate culture recently, it reminded me of Comm classes on “Corporate Social Responsibility” (CSR) and “People, Culture & Teams”. When Google Inc. was founded in 1998 by Larry Page and Sergey Brin while at Stanford University, it was … Continue reading
We Are the Cast
https://www.youtube.com/watch?v=wVZA1V4Ttc0&feature=plcp Recently I had the privilege of listening to Wade Larson speak about his company, UrtheCast. During his speech, I was blown away by both the concept and the work he had done to achieve his vision. When I realized … Continue reading
Co-opted Culture
Recently, the annual Victoria’s Secret Fashion Show was televised, and great controversy arose from a specific outfit in the show modelled by Karlie Kloss, as pictured below: (courtesy of Fashionista.com) The Native American inspired outfit was deemed by many both in the … Continue reading
Gender Specific Advertising: Why Cavemen and Cavewomen Affect Our Shopping
Do you remember this Heineken advertisement? It may be funny, but it also illustrates a great point: as consumers, men and women are vastly different and, therefore, the way in which companies cater to each gender must be different as well. … Continue reading
Advertising to Minorities- Risky or Visionary?
Recently, there has been some controversy in the retail community over print advertisements for JCPenney. Joining other progressive companies like the Gap, Ray Ban and Urban Outfitters, JCPenney has begun showing non-traditional families in their marketing- ie. homosexual partners and their … Continue reading
The Name of the Game: Can a Brand Become Too Recognizable?
In general, public recognition of a brand name is incredibly desirable to a company, but, sometimes the name of the brand becomes so prolific that it comes to refer to products of that type, rather than the brand itself. For example, … Continue reading
Marketing from Conglomerates: When Hypocrisy Attacks
You may have heard of the Unilever- and if you haven’t you’ve certainly used their products. A multinational consumer goods corporation, Unilever owns such brands as Dove, Axe, TRESemmé, Lipton etc. The only thing is, with so many brands under one … Continue reading