It is no longer shocking that companies are pouring money into advertising among the younger generation. This generation is also called “The Ne(x)t Generation” who take technology for granted and aim to be rich and famous. Because of this trend,…
Month: September 2012
Y.S.L. vs. Louboutin: Importance of Patents
While researching about the Lululemon vs. Calvin Klein Inc. case, I came across a similar case dealing with the trademark of Christian Louboutin heels being copied by Yves Saint Laurent. As a fan of both brands, I have noticed the…
Ethical Issues in Business
Massachusetts Town Struggles with Coca- Cola’s waste Coke’s fruit juices are produced in Northampton. To expand production, Coke increased the operation capacity of the plant. Economically, Coke successfully created 100 new jobs. Contrarily, Coke failed to treat the extra wastes…
Nike’s LeBron Sneakers
Nike’s upcoming product Lebron x Nike Plus will be priced at $315. One of the features is that there is a motion sensor embedded into the shoe which detects how high a player can jump. Nike shoes along with other…
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