It is no longer shocking that companies are pouring money into advertising among the younger generation. This generation is also called “The Ne(x)t Generation” who take technology for granted and aim to be rich and famous. Because of this trend, the technological world has become a place for The Ne(x)t Generation to be entrepreneurial.
A Samsung camera ad. This successfully targets mostly at young women who like to take self portraits. It merges a social trend with the camera’s special features.
I agree with Yuwei that it’s not ultimately 100% the companies’ fault for posting false ideas on advertisements. Companies merge popular trends derived from the society into their products to advertise. They are not trying to unethically brain wash young consumers on what they should buy to become socially acceptable . On the other hand, since The Ne(x)t Generation is so dependent on technology, it’s inevitable that people will receive an overload of information and perceive them differently. Before we let the self serving bias kick in and blatantly blame companies, we should consider what can be done on our part. Even though advertisements may lead to negative knowledge and habits, the companies should not be heavily penalized because people have the choice to believe ads only to a certain extent and educate The Ne(x)t Generation to be cautious. With the emergence of healthier advertisements like Dove, we should promote and create a healthy balance between the commercial and natural world.
This ad may be considered to send a violent message as the finger “squishes” the soccer player. However it’s also effectively conveying the touch screen feature of the app.
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