Month: October 2012

Re: Yin Yin Aung on “Child labour hotspots identified in 12 emerging economies”

Child labor has definitely become an controversial ethical issue in the business world. I agree with Yin Yin’s opinion on how firm gains improved corporate image by abiding to ethical behaviors. Furthermore, businesses who support child labor did not appropriately

Juicy Couture: Brand positioning

The advertisements above are from the Juicy Couture 2012 Fall Campaign. The three of the posters portray the similar theme of wild and fierce. The leopard prints and dark tones in the clothing line has expanded Juicy’s reputation of just

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