Marketing is Dead was from the HBR Blog network on how traditional marketing is no longer effective. Bill Lee (the writer) suggests companies to consider peer influenced based and community oriented marketing to sustain long term relationship with customers. Another…
Month: November 2012
“Inventory as piles of carbon and water”
Larissa Ho
Posted in Operations, Strategy, Sustainable Business, Transportation & Logistics
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On one of the HBR blog posts, Andrew Winston has provided another perspective of looking at inventory and sustainable businesses. Robert F. Byrne, Terra Technology’s CEO said, “I want people to think of inventory as not just piles of cash,…
Invasion of Technology: Energyaware PowerTabs
Energyaware is a perfect example of how technological creativity used in changing the world can be a feasible business opportunity. Firstly, I believe Janice had great mentors and timing in the process of starting Energyaware. Her experience has led me…
Effects of Organizational Structure on job motivation
Original news article: http://news.illinois.edu/news/11/0308socialnetwork_jasmijnbol.html This article mainly described how social networking and frequent communication between employees enhance learning for rapid diffusion and management innovation. I thought the ideas presented would be a good recommendation for companies that are highly formalized…
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