Marketing Plan assignment What I learnt, what inspired me. Reading the steps of a marketing plan from the textbook was very broad and only provided a general framework. The project gave me a chance to put my knowledge into practical…
Category: Marketing
Advertisements touch the Mind
The atmospheric factor is not only important in the retailing business, but also significant to rising sensory marketing trends. Retail stores focus on creating an exclusive atmosphere for their stores to increase the customer’s experience and communicate their brand image…
B4B
“Blogging for Business.” Blogs are no longer just for sharing thoughts, posting photos or introducing products. They have become a business for successful bloggers and some even have an extensive team of marketers who help establish their brand image across…
The Epic Split
Volvo Trucks have been promoting their exclusive directional precision and stability technology of the Dynamic Steering feature. Their advertisements all include stuntmen performing difficult tasks on the moving Volvo trucks to communicate their value of safety and easy-to-drive specialty. Their latest…
Utilizing a Missed Call
The Economist has recently reported in “Marketing a Missed Call” that 65% of mobile phone users prefer a missed call notification over a quick dial through call. Mobile advertising in India greatly differs from more urban countries, western cultures or…
Advertising zero Calories?
Coca Cola has recently been banned from advertising its Coke products through the “Be OK” ad. The advertisement claimed that few simple exercises could burn off a can of Coke (139 Calories). MarketingWeek reported that the Advertising Standards Authority justified…
Marketing is Dead?!
Marketing is Dead was from the HBR Blog network on how traditional marketing is no longer effective. Bill Lee (the writer) suggests companies to consider peer influenced based and community oriented marketing to sustain long term relationship with customers. Another…
Juicy Couture: Brand positioning
The advertisements above are from the Juicy Couture 2012 Fall Campaign. The three of the posters portray the similar theme of wild and fierce. The leopard prints and dark tones in the clothing line has expanded Juicy’s reputation of just…
RE: Yuwei Wei’s “U.S. Children recognize more Pokemon characters than common wildlife species”
It is no longer shocking that companies are pouring money into advertising among the younger generation. This generation is also called “The Ne(x)t Generation” who take technology for granted and aim to be rich and famous. Because of this trend,…
Y.S.L. vs. Louboutin: Importance of Patents
While researching about the Lululemon vs. Calvin Klein Inc. case, I came across a similar case dealing with the trademark of Christian Louboutin heels being copied by Yves Saint Laurent. As a fan of both brands, I have noticed the…
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