Volvo Trucks have been promoting their exclusive directional precision and stability technology of the Dynamic Steering feature. Their advertisements all include stuntmen performing difficult tasks on the moving Volvo trucks to communicate their value of safety and easy-to-drive specialty. Their latest…
Tag: advertisement
Advertising zero Calories?
Coca Cola has recently been banned from advertising its Coke products through the “Be OK” ad. The advertisement claimed that few simple exercises could burn off a can of Coke (139 Calories). MarketingWeek reported that the Advertising Standards Authority justified…
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