The Economist has recently reported in “Marketing a Missed Call” that 65% of mobile phone users prefer a missed call notification over a quick dial through call. Mobile advertising in India greatly differs from more urban countries, western cultures or…
Tag: marketing
Advertising zero Calories?
Coca Cola has recently been banned from advertising its Coke products through the “Be OK” ad. The advertisement claimed that few simple exercises could burn off a can of Coke (139 Calories). MarketingWeek reported that the Advertising Standards Authority justified…
Top