As a response to Cole Dickson’s article about McDonalds, it has inspired me to look at Starbucks and see why Starbucks is the largest coffeehouse chain in the world by listing out their Points of Difference.

• Starbucks offer free wifi
• Starbucks allows the consumer to create their drink
• Starbucks quality is consistent, you know what you are getting
• Starbucks wide range of coffee and beverages
• Starbucks creates a warming atmosphere
• Starbucks is known for their friendly service
• Starbucks promotes health conscious choices

After listing out the PODs, it easy to see why Starbucks is the biggest coffee chain in the world.