Mar
22
Popular culture as mass culture
Posted by: Brian | March 22, 2009 | Comments Off on Popular culture as mass culture
I do have difficulties to decide whether or not national culture has to do with mass culture and popular culture. We usually explain the emergence of nation-states with the expansion of technologies of communication, which means a new ability of massive symbolic diffusion. However can national culture be considered as popular?
Nelson Hippolyte Ortega’s article present Telenovelas as a important expression of Latin American popular culture, but he does precise than telenovelas have been highly nationalized and identified to each producing country’s identity. So here, telenovelas are both popular and national, as well as being mass culture. The author describes telenovelas as a representation of the public’s symbolic and affective world, showing reality and daily life. The producers emphasize people’s identification and try to make of telenovelas a family ritual. The melodramatic aspect is supposed to emphasized the importance of the ordinary. To be honest after reading about the Brazilian Hiroshima, melodrama now seems to be a Latin American cultural trait. When we discussed it in class, I was wondering if this emotional exxageration about every events and drama in telenovelas could have an aim of catharsis. Make people living things that shouldn’t happen in real life. My understanding of this article is that telenovelas make ‘coexist commercial language and popular culture’ and this is precisely where lies the tension. At some points, the danger is that telenovelas that are supposed to be an expression of popular culture are took over by commercial exigencies and become populist and demagogist. Mass Media, although they have positive outcomes, are also at the crossroads between commercial and political stakes which force to ask ourselves about the messages in these televisual emissions. Is resignification really possible, or have telenovelas a manipulating and alienating component?
This is always the downside of all our technologies of mass communication; knowing if it really serves as support for the diffusion of popular culture, or if it is used as a mean for shaping people’s culture and attitudes, both by politics and commercials.