Jennifer’s blog,  Friend or Foe? – A Look At Buyer’s Behaviour, discusses some key advantages and disadvantages marketing as brought us as it’s developed over the 20^th and 21^st century. I would certainly agree that while marketing has brought us creativity and innovation, and without a doubt has had a significant impact on my life I would also agree that it’ overwhelming the impact marketing has had on our society with regards to buying behaviour in the ways it’s affected perceived status and stereotypes. However, I would disagree that this is entirely negative or an inescapable reality that humans are subjected to. I would argue that it’s the opposite. While companies continue to find new ways to push the social boundaries and marketing laws it has forced us, as consumers, to think twice before automatically accepting the message delivered to us.

Rather than creating a hierarchy among consumers based on status I believe that today’s marketers are playing a game of cat and mouse with customers; seeing to what limit they can toy with the minds of naive brand followers and as such, essentially making a fool of their own target market.  As ironic and somewhat amusing this may be to those who are aware of the misleading marketing schemes, consumers still be fooled by the superficial message of today’s marketers. Companies like Dove have done the public a favour by creating their campaign “Dove Evolution” – a campaign that I would deem eye-opening even for the most aware consumers. Click the link below to