Social media has truly revolutionized the way our world connects, providing opportunities for interaction that far outreach our immediate circle of interaction. The ability to search a common theme through Hashtags makes popular topics just that much more popular.  The Term ‘TBT’ or ‘Throwback Thursday’ has wound it’s way into the vocabulary of practically every Millenial in the Western World. The combination of an already nostalgic generation combined with the boom of social media has created this weekly phenomenon, essentially making Thursday the new Friday. However, this term can be used to leveraged by businesses on social media to have a much larger impact than an embarrassing chubby baby photo, here’s how:

1. It reminds customers that you’re business is well established with a history in the industry

2. It can show a businesses personality through a fun and creative light.

3. It creates a journey for your customers to join you on and helps build the relationship with them.

4. It shows you are current and adapt to relevant trends

What photos should businesses feature on Throwback Thursday

-Old logo

-Significant moments in the businesses history

-Your first office

-Product launches that ended up being successful

-Old Business card

-Featured employees (then and now)

-Previous company events