In recent news Republicans have gained control of the U.S. Senate after the midterm elections and it is interesting to see how the technological business tycoons of Silicon Valley have had such an impact on the elections to make this possible. Previously the majority of who were strong supporters of the democratic party have now change their minds. Companies such as Google and NetPAC have used their PACs (Political Action Committees)  to invest $1.6 million into the Republican Party opposed to the Democratic (Why Silicon Valley). After previously being heavily invested in the Democratic party during the 2008 and 2012 elections, it has become clear that not just for the technology industry but in fact many industries will support whoever is most likely to be in power. Companies will advertise areas of concern to the public that align with those of popular candidates in order to liken their chances  of receivng more assistance and progress in their sector. In one way this works as a stakeholder strategy but at the same time clashes with ethos of a companies public perception. As companies take on the world of political spending it shows how strong their businesses are becoming as they are able to have great influence through technology but makes it too easy for them to alternate between parties as one become weak and another gains strength. Their value proposition will not be clear. This creates a challenge for the companies to maintain customer loyalty if they themselves cannot remain loyal to one set of beliefs.

http://www.newyorker.com/business/currency/silicon-valley-pacs-supporting-republicans