I don’t know. Some have it all figured out, personally, I don’t know.

Yesterday, I visited DDB with the UBC Marketing Club, and it was phenomenal. Getting to experience the culture, how the different areas of business work together, and the vision of the company, is a huge advantage to actually get a feeling if that’s what you really want to do.

I want to share some of the knowledge I gained by attending this event:

• Marketing isn’t what it’s used to be. We cannot simply tell a consumer a particular product is the best, because it does’t strike anymore. Now a days, marketing needs to integrate the consumer and build a relationship. Advertising has to be social, and create social value, as we learned in class. Word of mouth has become much more powerful, as we’re more likely to trust our peers rather than a company shedding information about their product on us. For example, their McDonald’s campaign was about letting consumers ask questions about every aspect, which then were being answered to minimize the myths about the global company.
• Transparency of a company will be much more inviting to consumers. It allows them to build a relationship and let customers be part of their company.
• DDB’s culture is very dominant. Once you enter, you can feel the looseness, which opens creativity; or the friendliness to foster collaboration.
• their recruiting process is also very crucial, short and simple, they only hire “nice” people.