Tag Archives: IPO

Single Day (11.11), the new shopping day?

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Shopping is like eating a cupcake, once you start, you can’t stop. Online-shopping was never my thing, but when it’s caught by bandwagon and it becomes a whole cult, I may reconsider. Especially, when sales are the cherry of the cupcake.

On Single’s Day in China (11.11), within 24hrs $5.75 billion was recorded on its online payment system for Alibaba, China’s biggest online shopping company . Well, doesn’t that show thirst for shopping, or an addiction?

Anthea Low explained in her blog post how Alibaba is preparing for an IPO; adding on, it’s suggested that this may be the biggest for an online company since Facebook Inc. Even though million were created in revenue, the main goal of the ‘official’ holiday by Alibaba is to create publicity. The company is making sure not to skip any steps by first creating value; a value proposition customers can relate to, rather than generating profit. Thus, this would lead to a stronger IPO release, which yet hasn’t been released.

Also, the company wants to focus on operations. Only for this even, 800 000 employees were working to ensure a happy shopping experience for customers, this shows also the allocation of human resources in response to certain events.

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Leaving LV for IPO of Marc Jacobs’ fashion label

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Fashion is glamourous, but even behind all the sparkle we find the apparent “so boring” financial accounting aspect.

Recently announced at the Fashion week in Paris, Marc Jacobs is leaving his position as creative manager at Louise Vuitton after 16 years. At first this may not seem as huge news for the business world, however looking at the facts there will be a few changes coming up.

As Jacobs was managing the mind-blowing stages of LV during fashion shows, he was also running on his own label ‘Marc Jacobs’. Currently his label is private, however with his resignation at LV, the designer is preparing for an IPO. By taking his brand to another level, the designer is aiming to expand through public shares. The american rival designer Michael Kors listed on the stock market as of December 2011 took huge success from its IPO. Even now, post-IPO, the luxurious brand is experiencing sales growth all over the world. This historic event provides certainty for Marc Jacobs.

With the expansion Marc Jacobs will be able to reach out to a greater market across the globe, which will raise revenue. And rise to the image of the luxurious Fashion House Louis Vuitton.

Article: “Marc Jacobs to leave Louis Vuitton to Prepare IPO” by Christina Passariello from the Wall Street Journal Online, retrieved on October 5h, 2013, from: http://online.wsj.com/article/SB10001424052702303722604579110762285433636.html