Tag Archives: value proposition

Single Day (11.11), the new shopping day?

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Shopping is like eating a cupcake, once you start, you can’t stop. Online-shopping was never my thing, but when it’s caught by bandwagon and it becomes a whole cult, I may reconsider. Especially, when sales are the cherry of the cupcake.

On Single’s Day in China (11.11), within 24hrs $5.75 billion was recorded on its online payment system for Alibaba, China’s biggest online shopping company . Well, doesn’t that show thirst for shopping, or an addiction?

Anthea Low explained in her blog post how Alibaba is preparing for an IPO; adding on, it’s suggested that this may be the biggest for an online company since Facebook Inc. Even though million were created in revenue, the main goal of the ‘official’ holiday by Alibaba is to create publicity. The company is making sure not to skip any steps by first creating value; a value proposition customers can relate to, rather than generating profit. Thus, this would lead to a stronger IPO release, which yet hasn’t been released.

Also, the company wants to focus on operations. Only for this even, 800 000 employees were working to ensure a happy shopping experience for customers, this shows also the allocation of human resources in response to certain events.

Articles:

 

 

New competitive advantage: Socializing products

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WE have evolved be entertained 24 hours a day. Smart phones, TVs and watches have been designed to satisfy our needs through the emergence of the Internet.

The Internet has changed consumer behavior and therefore the operations of a company such as costumer service, business models, and advertising. According to a Harvard Business Review Blog post our society has moved even further, not only do we need to be entertained by information that is given to us but also be able to share information with our social network through the usage of products. No longer do companies gain competitive advantage through their value proposition by providing newer and better features, but the revolution of social products will.

The new Nike+Fuel Band is an example classified by HBR as a ‘social product’. No longer will products just be “simply connected, but social” write Bonchek and Choudary. The concept of sharing will create another community. Nike’s idea is to create a community where users can motivate each other to be more active. This value proposition will attract more consumers, because with the vast amount of social networks in today’s world we create new connections everyday, by using social products it will make it even easier to keep in touch the connections in our busy lives.

Nike+Fuel Band’s value proposition and the idea of a social product (Video)

 

Resources:

– “Navigation.” BoF The Business of Fashion. N.p., n.d. Web. 23 Oct. 2013. <http://www.businessoffashion.com/2013/10/nike-stafan-olander-fuelband-and-the-age-of-social-products.html>.

– “HBR Blog Network.” Harvard Business Review. N.p., n.d. Web. 23 Oct. 2013. <http://blogs.hbr.org/2013/10/the-age-of-social-products/>.

– “Nike+ FuelBand SE unveiled with new colors, Bluetooth 4.0, priced at $149 (update: eyes-on).” Engadget. N.p., n.d. Web. 23 Oct. 2013. <http://www.engadget.com/2013/10/15/nike-fuelband-se-unveiled/>.

–“The three most innovative social products right nowAdd to ….” The Globe and Mail. N.p., n.d. Web. 23 Oct. 2013. <http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/the-three-most-innovative-social-products-right-now/article12498033/>.

– Video: https://www.youtube.com/watch?feature=player_embedded&v=moV5osprPlg