Audi goes Green
January 31st, 2013
The video above is a commercial for Audi that was premiered for the 2010 Superbowl. They chose the infamously expensive Superbowl commercial time slot to showcase their Audi A3 TDI – a clean diesel vehicle and “Green Car of the Year” (awarded by Green Car Journal).
The reason I like this commercial is because right from the first few seconds, I was engaged. They spun the traditionally serious topics of eco-friendliness and sustainability into one that was over exaggerated but hilarious. Although they brought sustainability to an extreme level, they definitely got the message across and I understood that the central theme of the commercial was sustainability. However, the viewers were never presented with the product until the last few seconds of the commercial. So the message and theme were clear, but the product that was being advertised wasn’t. But, I think overall the message will stick and Audi will have a positive image with regards to their “clean” vehicles because the dramatics and exaggeration of the commercial is what consumers will remember.