Before I had decided to apply for business school, I met with various different people working in the field of commerce: some in marketing, some in real estates and even some

http://www.rennie.com/

entrepreneurs.  One of the people that I met with that unquestionably solidified my desire to go into marketing was Tracie McTavish, President of Rennie Marketing Systems.  After speaking with him in Rennie’s Vancouver headquarters, the Wing Sang building, I was blown away by, not only his incredible charisma, but also the unbelievable working atmosphere his company had attained.  After this meeting, my desire to become a part of what Rennie Marketing was all about skyrocketed.

I was astonished how the organizational culture of this company truly had an impact on not just the employees, but also potential customer and anyone who simply entered the building.  For a marketing company that revolves around the creative and out-of-box thinking of their employees, their working environment is key to success.  From the location of the building, to its history, to the display Bob Rennie’s infamous art collections inside the headquarters, their atmosphere is inspirational.

http://intracorp.ca/mc2living/team/rennie-marketing/

But most importantly to the organizational culture of any company is the leadership that sets the tone.  In this case, Tracie McTavish creates an unprecedented tone of laid-back but hard work, of creativity but discipline.  He pushes his employees towards exploration, teamwork, and enthusiasm.

If a boss that claims, “real estate is like a sport here” doesn’t inspire you, I’m not sure what does.

This is the organizational culture that I long to work in.  This is why I am taking a Bachelor of Commerce.