{"id":29,"date":"2012-09-29T20:45:36","date_gmt":"2012-09-30T03:45:36","guid":{"rendered":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/?p=29"},"modified":"2012-09-29T20:46:18","modified_gmt":"2012-09-30T03:46:18","slug":"the-sub-wars","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/2012\/09\/29\/the-sub-wars\/","title":{"rendered":"The Sub Wars"},"content":{"rendered":"

A few years ago, I was a huge fan of Subway<\/a>.\u00a0 One day, as I was searching for one of these outlets to eat lunch in, I stumbled upon Quiznos<\/a> instead.\u00a0 At the time, I felt like these two healthy fast-food restaurants were basically identical: probably in the same way the majority of the consumers viewed these competitors.\u00a0 But for no apparent reason I have always preferred Subway.\u00a0 According to Ries and Trout, this is because they were number one in my, the consumer\u2019s, mind – \u201cthe easiest way of getting into someone\u2019s mind is to be the first\u201d[i]<\/a>.<\/p>\n

Since then, Subway has completely blown Quiznos out of the water[ii]<\/a>, as they consistently improve and expand their advertising, giving customer\u2019s the impression they are the only choice for sub sandwiches.\u00a0 From the very beginning, Subway coined the healthy fast food industry<\/a> from their slogan \u201cEat Fresh\u201d (Figure 1) to their weight loss spokes person, Jared Fogle<\/a>, to their repetitive, memorable advertising<\/a>.\u00a0 Even though the product at Quiznos might taste better or be of a better quality, as confirmed in John E. Edwards’s blog<\/a>, Subway is immeasurably more popular.\u00a0 All of this proves Ries and Trout correct when they claim that you must be the first to occupy a product category in order to be number one in it.<\/p>\n

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Figure 1 \u00a0–\u00a0http:\/\/jadetora.blogspot.ca\/2012\/01\/fast-food-frenzy-7-subway-edition.html<\/div>\n
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[i]<\/a> http:\/\/www.quickmba.com\/marketing\/ries-trout\/positioning\/<\/p>\n<\/div>\n

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[ii]<\/a> http:\/\/www.bloggingstocks.com\/2008\/05\/01\/battle-of-the-brands-subway-vs-quiznos\/<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A few years ago, I was a huge fan of Subway.\u00a0 One day, as I was searching for one of these outlets to eat lunch in, I stumbled upon Quiznos instead.\u00a0 At the time, I felt like these two healthy … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":14029,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/users\/14029"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/posts\/29\/revisions\/37"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}